Market pull and technology push

INOR 506

Larry J. Westrum, ljwestrum@bouldersci.com, Business Development, Boulder Scientific Company, 598 3rd Street, Mead, CO 80542
How does a new product get to market? What happens in the time between an inquiry for a custom synthesis and the eventual shipment of the product? Companies offering custom synthesis of specialty chemicals must coordinate raw material sourcing, plant scheduling, scale-up, and R&D resources with the unforgiving demands of economics and on-time delivery. In the process of trying to get product out the door, innovation can happen. What is the nature of innovation and how does one take advantage of it? This is the perpetual question facing innovative industry.