Electrochemical oxidations and reductions are both selective and environmentally benign.  Examples of several types of efficient and selective transformations will be presented. Anodic oxidation of N-acylamines of type 1 provides precursors for acyl iminium cyclizations that are exploited in synthesis of isoquinoline alkaloids.  Reduction of cinnamyl ethers such as 2 or cinnamyl carbamates of type 3 occurs selectively in preference to other allylic systems.  Several examples of such reductions will be disclosed.  In compounds such as 4, it is also possible to selectively reduce either a vinyl halide or cinnamyl ether or both, depending on the conditions selected.  Details and further potential of these results in selective transformations will be presented.